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Introduction;

Section 1: Understanding business activity;
1. Business activity;
2. Classification of businesses;
3. Enterprise, business growth and size;
4. Types of business organisation;
5. Business objectives and stakeholder objectives;

Section 2: People in business;
6. Motivating workers;
7. Organisation and management; 8. Recruitment, selection and training of workers;
9. Internal and external communication;

Section 3: Marketing;
10. Marketing, competition and the customer;
11. Market research;
12. Marketing mix: product and price;
13. Marketing mix: place and promotion;
14. Marketing strategy;

Section 4: Operations management;
15. Production of goods and services;
16. Costs, scale of production and break-even analysis;
17. Achieving quality production;
18. Location decisions;

Section 5: Financial information and decisions;
19. Business finance: needs and sources;
20. Cash-flow forecasting and working capital;
21. Income statements;
22. Balance sheets;
23. Analysis of accounts;

Section 6: External influences on business activity;
24. Government economic objectives and policies;
25. Environmental and ethical issues;
26. Business and the international economy;
27. Exam skills and techniques;

Glossary;
Index