coursebook with cd-rom - contents
Introduction; Unit 1. Business and its Environment: 1. Enterprise; 2. Business structure; 3. Size of business; 4. Business objectives; 5. Stakeholders in a business; 6. Business structure (A Level); 7. Size of business (A Level); 8. External influences on business activity (A Level); 9. External economic influences on business behaviour (A Level); Unit 2. People in Organisations: 10. Management and leadership; 11. Motivation; 12. Human resource management (HRM); 13. Further Human resource management (HRM) (A Level); 14. Organisation structure (A Level); 15. Business communication (A Level); Unit 3. Marketing: 16. What is marketing?; 17. Market research; 18. The marketing mix – product and price; 19. The marketing mix – promotion and place; 20. Marketing planning (A Level); 21. Globalisation and international marketing (A Level); Unit 4. Operations and Project Management: 22. The nature of operations; 23. Operations planning; 24. Inventory management; 25. Capacity utilisation (A Level); 26. Lean production and quality management (A Level); 27. Project management (A Level); Unit 5. Finance and Accounting: 28. Business finance; 29. Costs; 30. Accounting fundamentals; 31. Forecasting and managing cash flows; 32. Costs (A Level); 33. Budgets (A Level); 34. Contents of published accounts (A Level); 35. Analysis of published accounts (A Level); 36. Investment appraisal (A Level); Unit 6. Strategic Management: 37. What is strategic management? (A Level); 38. Strategic analysis (A Level); 39. Strategic choice (A Level); 40. Strategic implementation (A Level); Unit 7: 41. Preparing for your examinations (A Level); Index.